Reducing the number of different wordmarks being used across campus is an important part of campus’s strategy to reinforce the singular brand that belongs to all of us – the University of Illinois. Within Illinois, we are the College of ACES.

When the university rebranded in 2020, they eliminated all department and unit wordmarks. Only primary academic entities – like the College of ACES – get wordmarks, while secondary and tertiary entities (i.e., departments, offices, and programs) should use the College of ACES as their primary brand. These specific entities can still be mentioned but should only be highlighted in headlines and marketing copy; not used as part of a logo.

A few rules:

  • The College of ACES wordmark and department/unit names must be used together on all print and electronic marketing materials that go out on behalf of your department/unit. We don’t want department/unit names used without ACES because it is vitally important for our brand that people know we are connected.
  • Marcom needs to be involved whenever the ACES wordmark is used to ensure brand consistency. We will work to provide templates when needed.
  • The ACES stacked wordmark can be used on certain merchandise, with or without the department/unit name.
  • The Block I logo should never be used as a standalone element with a department/unit name without also mentioning the College of ACES. The hierarchy is always University – College of ACES – Entity; therefore, removing College of ACES would remove the department/unit's connection to the university.

Full

Block I plus College of Agricultural, Consumer & Environmental Sciences text in full colorThe University of Illinois name should be used with the full College of Agricultural, Consumer & Environmental Sciences name when:

  • Connection with the university is important or necessary
  • The audience may not be familiar with the College of ACES, such as prospective students, or international or corporate stakeholders
  • The audience is broad or diverse, including materials for career fairs, expos, etc.
  • A formal name is required, i.e., diploma, certificate, etc.

Download full ACES wordmark

Additional Colorways

The two-color orange and blue wordmark is our primary colorway and should be used whenever possible. When the primary mark cannot be accommodated, use the orange and white logo on a blue, or dark, background. Because of accessibility guidelines, it's not recommended to use the blue and white logo on an orange background for this particular wordmark.

Logo of Block I plus College of Agricultural, Consumer & Environmental Sciences text reversed to white on blue background

 

Condensed

Block I plus College of ACES plus University in full colorThe condensed College of ACES wordmark, which shortens the college name but still includes the University of Illinois, should be used when:

  • Connection with the university is important or necessary
  • The audience is familiar with the College of ACES, such as current and admitted students, alumni, donors, faculty, and staff
  • You have enough space in the materials or document for UIUC to be legible

Download condensed ACES wordmark

Additional Colorways

When the primary mark cannot be accommodated, use the orange and white logo on a blue, or dark, background. Because of accessibility guidelines, it's not recommended to use the blue and white logo on an orange background for this particular wordmark.

Block I plus College of ACES plus University on blue background

Abbreviated

Block I plus College of ACES in full colorThis abbreviated wordmark, which removes the university name but keeps the block I logo, should be used on a limited basis, but when:

  • Connection with the university is obvious
  • The audience is familiar with the College of ACES, such as current and admitted students, alumni, donors, faculty, and staff
  • Using the other wordmarks would make UIUC too small and illegible, i.e., email signature or digital ads

Download abbreviated ACES wordmark

Additional Colorways

When the full-color wordmark cannot be accommodated, use the orange and white logo on a blue, or dark, background, or the blue and white logo on an orange background.

Block I plus College of ACES on blue background     Block I plus College of ACES on orange background

Stacked

Block I plus ACES in full colorThe ACES icon, or stacked logo, may be used when a horizontal version of the logo will not fit in the logo location, and when:

  • Connection with the university is obvious
  • The audience is familiar with the College of ACES, such as current and admitted students, alumni, donors, faculty, and staff
  • Using the other wordmarks would make the text too small and illegible, or when the space needed for a logo is a square or circle, i.e., merchandise and social media profile images

Download stacked ACES wordmark

Additional Colorways

When the full-color wordmark cannot be accommodated, use the orange and white logo on a blue, or dark, background, or the blue and white logo on an orange background.

Block I plus ACES in full color on blue background     Block I plus ACES in full color on orange background