The University of Illinois name should be used with the full College of Agricultural, Consumer & Environmental Sciences name when:
- Connection with the university is important or necessary
- The audience may not be familiar with the College of ACES, such as prospective students, or international or corporate stakeholders
- The audience is broad or diverse, including materials for career fairs, expos, etc.
- A formal name is required, i.e., diploma, certificate, etc.
The two-color orange and blue wordmark is our primary colorway and should be used whenever possible. When the primary mark cannot be accommodated, use the orange and white logo on a blue, or dark, background. Because of accessibility guidelines, it's not recommended to use the blue and white logo on an orange background for this particular wordmark.